The Power of Colour

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colour-wheelIt’s amazing how a simple change in colour makes your site look so different.

Not sure if you have visited before, but I had a rather depressing grey gradation for a background. After a little bit of research in colour psychology, I discovered that green is one of the most pleasing colours on the eye and can even improve vision.

It’s also a calming and refreshing colour, one reason why you feel so good when outside. Dark green (note the background) is considered masculine, conservative, and implies wealth!

There are plenty of websites on Colour Psychology, a few I’ve looked at are: infoplease colo(u)r, designcrux Colo(u)r Psychology and Colour Affects.

A question for readers – what colour if any do you most like and do you think it is important from a design and ultimately a sale point of view to take colour into consideration when designing the look of your product?

NOTE: You may have noticed that the background colour is no-longer green! this is because I changed the theme (again) on the 14th August 2007 — Orange is the new black you know!