Obsessively checking Stats

I seem to be obsessively checking my website stats all the time at the moment!

I normally check them first thing in the morning as part of my, what has happened while I’ve been sleeping routine (more on my daily routine soon), and then I usually check them again before I go to bed. This way I can get a good feel of the effects I am having on new and returning traffic to my sites form using different types of advert campaign’s and social networking tools/websites (i.e Bla.st, Twitter, StumbleUpon etc.,)

But as the volume of new (unique) visitors goes up, which is great, I have been finding I spend more and more of my time analysing my stats than writing new content, which is not so great – detrimental to the cause in fact!

I guess a way around this is to try and find the information I want in a more efficient way. Currently I tend to find my built in hosted AwStats cross referenced with Googles Analytics gives me the most accurate figures, but this can be time consuming. So I’m wondering if there is a better way or an additional traffic monitoring service that is quicker and more accurate? Thus saving me time!

So, does anybody have any suggestions? What do yo use for site traffic monitoring? And how many hours a day do you spend checking your stats?